About Everyday Shea
EveryDay Shea is an extension of Alaffia Sustainable Skin Care. Alaffia was founded by Olowo-n’djo Tchala, a Togolese native, as a way to generate funds to conduct community enhancement projects in his home country and other West African nations in order to reduce poverty and gender inequality. Olowo-n’djo believes that Africans can mobilize their natural resources in a sustainable manner to empower their own communities, and that this is a more sustainable avenue towards reducing poverty than waiting for outside aid or for corrupt governments to fall. Alaffia and the Alaffia Shea Butter Cooperative were founded in order to trade the indigenous resource – Shea Butter – in the West to raise proceeds which are then returned to Togo in the form of community projects.
EveryDay Shea is a continuation of this philosophy. EveryDay Shea is a value line product that is price-sensitive during this economically difficult time. It provides a way for health-conscious families in the West to afford clean, petroleum-free body lotion, while at the same time keeping the Alaffia cooperative members employed in Togo.
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