Empowerment

EveryDay Shea is EveryDay Value through Fair Trade

EveryDay Shea was created by Alaffia as a means of increasing shea butter production at our cooperatives in Togo while offering a value size lotion to customers in these tough economic times. Like other Alaffia products, 10% of EveryDay Shea sales are allocated to support Alaffia's community empowerment projects in West Africa. These projects are aimed at reducing poverty and empowering women in poor communities in Togo, and include:

Bicycles for Education: Donations of used bicycles from our US communities give disadvantaged students in Togo the incentive to stay in school. We have sent more than 2000 bicycles since 2006 to 64 villages.

Maternal Health: 1 in every 16 women faces death from pregnancy and birth related complications in West Africa. Alaffia works with several clinics in Togo to provide pre and post natal care to expectant mothers. This program aims to reduce the maternal mortality rates and help families stay together.

School Supplies & Repairs: Spending on education in Togo has dropped by half over the past ten years, meaning families and communities must make up the difference. Every year, we donate school supplies to hundreds of families. Alaffia also donates metal roofs, bench seats, and school supplies to rural schools in central Togo to help these communities maintain their schools.

Read more about these projects at the Alaffia’s empowerment page